“The best way to predict the future is to create it.”
- Alan Kay
ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the next era of adtech with innovations that unlock revenue opportunities in the CTV landscape. VISTA, the company's proprietary, leading-edge technology, seamlessly integrates DMP, DSP, and SSP features, revolutionizing campaign activation and audience engagement in CTV. With access to over 150 million US-based households, VISTA enables premium audience reach and engagement anytime, anywhere, across any CTV device. ElementalTV's relentless commitment to innovation is creating a step-change in CTV where technology and audience connectivity converge, providing clients with solutions that maximize audience value through unparalleled, immersive advertising experiences.
The Heart and Soul of ElementalTV - Our dynamic team
Tony Patel
GM of VenuEx
Anton Tkachuk, VP
Product & Innovation
Omer Latif, CEO
Sergey Lobko-Lobanovsky, CTO
Shoaib Mansur, Senior Director
Data Science & ML
Shafi Mustafa, CSO
Strategy & Innovation
Albert Yu, CRO
Revenue Ops
Global Footprint
We have R&D, Product Dev and Revenue/Ad Ops teams across our three offices in the United States, Europe & Asia, committed to delivering exceptional results and success for our partners.
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Anton T., Product, DSP Solutions
Harry W., Product, Performance Solutions
Warda B., Product Marketing
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Pavel P., Team Lead, Senior Software Engineer
Alex K., Senior Software Engineer
Kurt K., Senior Software Engineer
Sergey K., Senior DevOps Engineer
Maxim D., Senior Software Engineer
Alex E., Senior Software Engineer
Sergey O., Head of QA
Kseniia R., QA tester
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Kristina N., Ad Ops
Hassan I., Head of Ad Ops
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Varvara V.
Our Domain Expertise
Boasting decades of experience in programmatic, adtech, algorithmic auctions and trading mechanics, data science, ML/AI, and technology commercialization, our team takes care of the messy algorithms, unstructured data and stitch it together to deliver next- gen CTV ad tech solutions for our clients.
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Programmatic oRTB/VAST/PreBid
AI+Machine Learning Development
SSAI/Transcoding/Codec Expertise
Data Center/Server
Development/Deployment
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Ad & Revenue Ops
Market Landscape Insights
Supply & Demand Partners
Pricing Models
CTV Business Strategy
Publisher Monetization
Audience Extension
Performance Advertising
SSP/DSP/Ad Exchange Development